Science and Technology Production
IUI '20: Proceedings of the 25th International Conference on Intelligent User Interfaces Companion - User Experience Evaluation through Automatic A/B Testing

Congress

Authorship
Gardey, Juan Cruz ; GARRIDO, ALEJANDRA
Date
2020
Publishing House and Editing Place
ACM
ISSN
978-1-4503-7513-9
Summary Information provided by the agent in SIGEVA
The goal of this research is to develop an A/B testing method to automatically compare the user experience (UX) of alternative designs for a web application in a real context with a large number of users. The challenge that it poses is to find mechanisms to predict the UX with machine learning techniques. This submission outlines the motivation, research goal, current status and remaining work.
Key Words
A/B TESTINGUSER INTERACTIONUSER EXPERIENCEMACHINE LEARNING
Download or request the full text