Science and Technology Production
Book Chapter
Authorship
RICARDO MINERVINO
;
ANDRES LOPEZ PELL
;
NICOLAS OBERHOLZER
;
TRENCH, JUAN MAXIMO
Date
2009
Publishing House and Editing Place
New Bulgarian University Press
Book
New Fronters in Analogy Research
(pp. 330-337)
New Bulgarian University Press
New Bulgarian University Press
ISBN
978-954-535-580-6
Summary
Information provided by the agent in
SIGEVA
We carried out an experiment in which participants were asked to generate creative titles for essays. While the experimental group was trained in two heuristics consisting in the extension and reinstantiation of conceptual metaphors (Lakoff & Turner, 1989), the control group had to generate creative titles using their natural resources. The titles generated via these heuristics were more creative than those generated by other means. It was also found that the explicit use of these heuristic...
We carried out an experiment in which participants were asked to generate creative titles for essays. While the experimental group was trained in two heuristics consisting in the extension and reinstantiation of conceptual metaphors (Lakoff & Turner, 1989), the control group had to generate creative titles using their natural resources. The titles generated via these heuristics were more creative than those generated by other means. It was also found that the explicit use of these heuristics produced more creative titles than their implicit use. We discuss the implications of these findings for the design of interventions aimed at stimulating creativity.
Show more
Show less
Key Words
METAPHORCREATIVITYANALOGY