Producción CyT
Artículo
Autoría
MOREIRA, MARIA VERONICA ELIZABETH
;
Araoz Ortiz, Leandro Sebastián
Fecha
2016
Editorial y Lugar de Edición
Departamento de Ciencias de la Comunicación de la Facultad de Ciencia Política y Relaciones Internacionales de la Universidad Nacional de Rosario
Revista
Trama de la Comunicación,
vol. 20
(pp. 111-124)
Departamento de Ciencias de la Comunicación de la Facultad de Ciencia Política y Relaciones Internacionales de la Universidad Nacional de Rosario
Resumen
Información suministrada por el agente en
SIGEVA
Almost two decades after its launch, the daily spor t press in Argentina is reduced to the existence of a single newspaper, Olé. Although its multimedia structure hinders the emer-gence of competitors, their success is based on a successful construction of a language in accordance with the tradition of football as “cultural machine” in the local symbolic universe. This style, however, shos characteristics that, at least, should be problematized, such as the constitution of ge...
Almost two decades after its launch, the daily spor t press in Argentina is reduced to the existence of a single newspaper, Olé. Although its multimedia structure hinders the emer-gence of competitors, their success is based on a successful construction of a language in accordance with the tradition of football as “cultural machine” in the local symbolic universe. This style, however, shos characteristics that, at least, should be problematized, such as the constitution of gender stereot ypes and football identities claiming discriminator y and even violent practices, thanks to the uncritical adoption of an aesthetic characterized by the coded language of football fans which is assumed and reinforced by the newspaper. This paper develops a parallel analyse of the newspaper’s advertisements in different historical moments and some editions of other signif icant sport events in 2013 and 2014.
Ver más
Ver menos
Palabras Clave
ArgentinaIDENTIDADESFÚTBOLPERIODISMO
Descargue o solicite el texto completo