Producción CyT
Política y humor en Twitter/X: Comparativa de los memes sobre los debates electorales en Argentina y España (2019)
Articulo
Fecha:
2023Editorial y Lugar de Edición:
Universidad de ValenciaRevista:
Kamtchatka. Revista de análisis cultural (pp. 647-684) Universidad de ValenciaResumen
In 2019, general elections were held just days apart in both Argentina and Spain, with the corresponding television debate between the main candidates. The aim of this paper is the discursive investigation of the memes generated on Twitter/X on the occasion of the broadcasting of electoral debates in October and November 2019 in Argentina and Spain, respectively. The novelty of this research lies in its comparative nature, as it aims to compare the characteristics of these creations, for which a total of 110 memes were selected from among those collected by the main digital media in each country. Following a socio-semiotic methodology, each of them has been analysed in terms of their origin and impact, format, themes, characters and cultural references that provoke the humorous effect. Among the results, we observed differences, such as the inclination towards more ideological content and a greater focus on historical or political aspects in the case of Argentina, as opposed to Spain, where memes focus on the debate itself and on the anecdotal as a television event.Palabras Clave
ESPAÑATWITTER/XARGENTINAMEMEPOLÍTICADEBATE ELECTORALHUMORCOMUNICACIÓN POLÍTICATELEVISIÓN