LV Reunión Anual de la Asociación Argentina de Economía Política - Macroeconomic Instability, Attributes, and Time: Yoghurt Weekly Pricing in Argentina

Congress

Summary *

We analyze the weekly evolution of prices of theyogurt segment offered in supermarket for the period 2015-2020 in Argentina.Taking into account the strong macroeconomic instability of the period, we tryto give answers to what role marketing variables such as product attributes andpromotions have played in pricing. We found that few attributes were relevant,leaving much of the pricing dependent on general and sectorial inflation of theperiod. Information provided by the agent in SIGEVA