Science and Technology Production
Memory, Identity, Power: A Semiotic Approach to the Social Construction of Meaning in Rock Art

Article

Authorship
Giraudo, Silvia Estela ; MARTEL, ALVARO RODRIGO
Date
2015
Publishing House and Editing Place
De Gruyter
Magazine
Chinese Semiotic Studies, vol. 11 (pp. 479-497) - ISSN 2198-9605
De Gruyter
ISSN
2198-9605
Summary Information provided by the agent in SIGEVA
In this paper we propose Peircean semiotics as one of the most useful methodological tools to analyze and elaborate interpretative hypotheses about the social meaning of rock art. Social meaning implies a dialectic interaction among memory, identity, and distribution of power within a social group. These three elements, together with materiality, take part in a dynamic productive process of social discourses. In many archaic cultures, rock art was one of those discourses.
Key Words
CULTURAS ARCAICASSEMIÓTICAARTE RUPESTRE
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