Memory, Identity, Power: A Semiotic Approach to the Social Construction of Meaning in Rock Art

Article

Authorship:

Giraudo, Silvia Estela ; MARTEL, ALVARO RODRIGO

Date:

2015

Publishing House and Editing Place:

De Gruyter

Magazine:

Chinese Semiotic Studies, vol. 11 (pp. 479-497) - ISSN 2198-9605
De Gruyter

ISSN:

2198-9605

Summary

In this paper we propose Peircean semiotics as one of the most useful methodological tools to analyze and elaborate interpretative hypotheses about the social meaning of rock art. Social meaning implies a dialectic interaction among memory, identity, and distribution of power within a social group. These three elements, together with materiality, take part in a dynamic productive process of social discourses. In many archaic cultures, rock art was one of those discourses.

Key Words

CULTURAS ARCAICASSEMIÓTICAARTE RUPESTRE

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