Science and Technology Production
Congress
Authorship
TRENCH, JUAN MAXIMO
;
RICARDO MINERVINO
Date
2016
Publishing House and Editing Place
Educo
ISSN
978-987-604-450-9
Summary
Information provided by the agent in
SIGEVA
Creativity techniques often encourage departing from stored knowledge and known solutions. Counter to this approach, the present study assessed the effectiveness of an intervention based on introducing minimal variations to well- established knowledge structures. Participants of two groups were tasked with generating creative metaphorical titles for short essays. While the experimental group had been trained in extending and reinstantiating conceptual metaphors (Lakoff & Turner, 1989), the ...
Creativity techniques often encourage departing from stored knowledge and known solutions. Counter to this approach, the present study assessed the effectiveness of an intervention based on introducing minimal variations to well- established knowledge structures. Participants of two groups were tasked with generating creative metaphorical titles for short essays. While the experimental group had been trained in extending and reinstantiating conceptual metaphors (Lakoff & Turner, 1989), the control group had been trained on creativity techniques unrelated to the task. Training increased the number of novel metaphorical titles derived from conceptual metaphors, and these titles were more creative than novel metaphorical titles not derived from conceptual metaphors. The titles generated via the deliberate use of the trained heuristics were as creative as those of the same type that were spontaneously produced by the control group. The implications of these results for interventions to promote creativity are discussed.
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Key Words
TITLINGANALOGYCONCEPTUAL METAPHORCREATIVITY